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Monday, June 22, 2009

Looking at Music Videos

Videos you want to watch again



Coldplay - The Scientist
A Rush of Blood to the Head, 2001

In this video we see a short narrative in reverse as the footage was shot as normal but the reversed for the final version of the music video. The lead singer, Chris Martin, even learnt the how to sing the lyrics backwards so that when they played the footage backwards he would be singing the song forwards. This means that the lip syncing is slightly off but it's still an amazing effort.

The narrative starts with Chris lying on a mattress on the floor and takes us back through where he's been eventually to a car crash in the forest with a woman in the car. The situation isn't explained to the audience, but this makes the audience want to watch it again and again. The footage all in reverse also looks really interesting, for example of the basketball as we don't often see footage in reverse. This technique breaks all conventions of a film and makes the music video really stand out as it is enjoyable to watch and each time you watch it you notice more things.

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