Final Idea

Chase & Status - Heartbeat

This is my final idea for our pitch on wednesday; it is Heartbeat by Chase & Status with vocals by Nneka. I have chosen this song because it has female vocals which means that we could use one of us from the group or ask a friend to play the singer and the lyrics give us the opportunity to make our music video either narrative or context based. We also have to opportunity to bring in intertextuality with references to other music and DJs.

My idea is that the music video is a mix of concept and narrative, with a narrative between a boy and girl/man and woman with images of dark, club scenes and abandoned street scenes as the music connotes quite a dark setting. For the idea of the club we have discussed asking for permission to film in the well known club, Fabric, as one of our group members has previously been given permission.

The dubstep genre of this song does not have many music videos, especially none particularly well known, which means that we can be very imaginative with this song as at the moment there is not well known genre conventions that we would need to follow or break to make the video familiar to the audience.